Owning a smartphone, a laptop, or any other smart gadget implies that you are surrounded by digital marketing. Even young children own a smartphone these days; all credit goes to the online education posed by the pandemic.
Digital marketing goes with you wherever you go. Every time you watch a video, you are welcomed with an advertisement. When you listen to the song over any music app, you first come across an ad. Every social media platform is full of advertisements. Even your gas booking application is loaded with ads. It may also be there when you Google something. It may also be a text message or an email in your inbox. So, digital marketing is everywhere.
A report by Statista says that Digital Marketing spending will increase from USD 200 billion in 2015 to USD 306 billion in 2020.
Companies today are well acquainted with the fact that they are required to transition their marketing budgets and efforts to digital.
Why? Let’s look at some stats:
- More than half of Google searches end without a click on a result.
- Almost 80% of video marketers state that video can directly increase sales.
- The number of social media users across the world is projected to reach 3.43 billion by 2023.
- Nearly 64% of small businesses find email very effective for their business.
What do you observe through these data points? Digital marketing has many forms, and every form is significant in its own way. Becoming a Digital Marketing Specialist can give your career a considerable boost. Can you consider taking up a digital marketing course to launch your career as a Digital Marketing Specialist?
Let’s see what a Digital Marketing Specialist does and the steps you need to take in order to become a Digital Marketing Specialist.
What Does a Digital Marketing Specialist Do?
A professional who possesses a diverse set of skills and is responsible for the digital marketing of a website (products or services) is referred to as a Digital Marketing Specialist.
You should have a sound knowledge of digital marketing channels or tools. The responsibilities you need to accomplish as a Digital Marketing Specialist are:
- Design, implement and monitor SEO campaigns.
- Analyze and optimize PPC (Pay Per Click) campaigns
- Look after content marketing campaigns
- Utilize social media networks for managing traffic, awareness, and sales
- Coordinate with digital marketing team members
- Coordinating the activities of every digital campaign
- Set objectives and analyze the performance of all channels of digital marketing
Put simply, a Digital Marketing Specialist specializes in all the aspects of Digital Marketing, which may include PPC, SEO, Content Marketing, Email Marketing, SMS marketing, video marketing, etc.
10 Steps to Become a Digital Marketing Specialist
- Learn the essentials of Digital Marketing
You should understand that Digital Marketing encompasses many methods and techniques used to promote products/websites online.
The most popular channels of digital marketing are:
- Search Engine Marketing (PPC and SEO)
- Social Media Marketing
- Website Marketing
- Email Marketing
- Video Marketing
- Affiliate Marketing
- Work as an SEO Expert
Building SEO skills can make you master other techniques easily. Since SEO plays a crucial role in digital marketing campaigns, it is important to learn SEO strategies and techniques.
- Acquire Social Media Marketing Skills
Today, social media has become really powerful, and it serves as the most efficient mode of growing your business. This is because people spend most of their free time over any of the social media platforms, including Twitter, Facebook, Instagram, Snapchat, YouTube, etc.
On the basis of the type of website or business you are required to promote, you should know about all the social media platforms.
- Master the concepts of Content Marketing
Content with the following characteristics can power your digital marketing campaigns:
- Satisfies the intent of users
- Optimizes for each platform like Facebook, SEO, etc.
- Interesting content
- Generates lead, rankings, and conversion
Content can be in the form of video, text, audio, as well as YouTube videos, blogs, articles, podcasts, landing pages, etc.
If you master the concepts of Content marketing, you can become a successful Digital Marketing specialist.
- Master PPC Advertising
Mastering PPC advertising concepts is crucial because most of the time of a digital marketing specialist goes into managing campaigns of PPC on Facebook or GoogleAds.
- Learn all about Email Marketing
Another important aspect of digital marketing is email marketing. Many small and big businesses believe that email turns customers’ clicks into potential investments. So, you should grasp all the concepts of email marketing.
- Develop Team Management Skills
As a Digital Marketing Specialist, you will be required to work with your team members to discuss the requirements of clients. Also, you will be tasked with leading and managing a team of other specialists and also your digital marketing team.
So you need to know how to work with tools of project management, setting targets and goals, training your team, and related tasks a manager does.
- Master Data Analysis and Reporting Tools
Some of the tools you should master are :
- Google Analytics
- Google Search Console
- Google Data Studio
- Facebook Ads Reporting
- SEMRUSH, Moz, Ahrefs, HubSpot, etc.
This is because you have to analyze the data and prepare reports to be given to the senior managerial departments and other concerned professionals.
- Earn a Digital Marketing Certification
The most efficient way of launching a career as a Digital Marketing Specialist is to get certified by going through a comprehensive course in Digital Marketing.
With certification, you can prove your knowledge and skills in this domain to your recruiters.
- Stay Updated with Latest Trends in Digital Marketing
This is one of the most crucial steps to becoming a Digital Marketing Specialist. Since this domain is ever-evolving and users across the world are so interested in the new stuff, staying updated helps you improve your performance.
The steps to be followed for making a career in Digital Marketing are discussed above. To master the concepts mentioned above, the most efficient way is to go through a comprehensive online training course.
There are accredited institutes that offer best-in-class training, self-paced learning, different learning modes, teaching assistance, doubt sessions, and career guidance.